ECOLOGICAL IMPACT ASSESSED
We wanted to find out what impact MIGHTY M.LKs have on our planet. To do this, we've partnered with Mondra and Foundation Earth to better understand our ecological impact.
Working across our Original, Unsweetened and Protein Oat MIGHTY M.LKs, we’ve looked deep into our supply chain to assess our M.LKs carbon footprint, water usage, water pollution and effects on biodiversity.
This has helped us to locate areas that need to be improved on, such as water usage and will further allow us to work towards products with even less of an impact.
We are proud to say that we’ve scored an Eco Impact A Label rating for these products.
WHAT ARE WE MEASURING?
These assessments cover four main areas:
Carbon (CO2e)
This is a measure of all the greenhouse gases that are emitted when our products are created, and their cumulative impact on global warming.
Water Usage (Scarcity)
We didn't just look at the amount of freshwater used but where that water is drawn from and then multiplied it by a number based on how scarce fresh water is in that location.
Water Pollution (Eutrophication)
We need crops for our products, and these crops need fertiliser to grow. This fertiliser runs off the fields, rich with nutrients, into open waterways such as lakes and rivers. Micro-plants called algae love it. They run wild and rob those below the surface of oxygen and sunlight.
Biodiversity
This is a measure of every single critter, flower and creepy-crawly in a region. We've measured the risk of losing an entire species generated by land change made to farm the crops (habitat destruction). A species lost means reduced biodiversity, which means reduced stability of the natural world.
You can find out more about how we scored here